Nowadays, SEO tools for bloggers are one of the most powerful weapons in today’s time to survive in this competitive niche, or we can say era.
Because everyone wants the first position on google ranking on every keyword. But Google provides just one place in the first place position. We have to prove ourselves from our content and SEO strategies.
So for that, SEO tools help us a lot.
Now, if you also want to run long in this race, you should need to learn the use of SEO tools. Below I mention the top 7 best SEO tools for bloggers to help you. So please read the article fully and try using them.
What is SEO?
SEO stands for ‘Search Engine Optimization. In the words of Wikipedia, SEO can be defined as:
“…the process of improving the quality and quantity of website traffic to a website or a webpage from search engines.”
It is one of the most important aspects of digital marketing in 2022. Companies have websites and blogs that are aimed at increasing their exposure. To achieve that, they have to do SEO for their websites.
Why is SEO Important for Bloggers?
SEO is very dependent on good content, and blogging is an effective way to present that content. Any question you ask on the internet will most likely be answered in a blog post.
In other words, blogging is an efficient way for websites to publish high-quality, SEO-friendly content.
You may have noticed that most websites nowadays are blogs or have a section dedicated to blogging.
Let’s discuss some good SEO tools for bloggers.
7 Powerful SEO Tools for Bloggers in 2022
Ahrefs is one of the most powerful SEO toolkits available on the internet. It offers five different tools and utilities related to search engine optimization.
The “Site Auditor” scans your website for over 100 pre-determined SEO issues. Once the crawl is over, you will be shown a high-level view where it shows the health of your website, the number of URLs that were crawled, and how many URLs had errors.
Scrolling down will show you the detailed view, where all the issues are listed, and clicking on them will tell you what the issue is and how to solve it.
Bloggers will be particularly interested in their “Keyword Explorer” and “Content Explorer” tools.
These tools allow you to research keywords and topics and find good link opportunities.
Good content is essential for good SEO. A few years back, search engines could be duped by using black hat SEO practices (such as keyword stuffing) to make websites rank higher.
Nowadays, search engines are intelligent, and they can detect these harmful practices. Duplicating content is an offense that they do not tolerate. Hence, bloggers need to ensure that their content is free of plagiarism.
Using the Check-plagiarsim.com tool, you can detect plagiarism in your content.
The tool allows up to 2,000 words per search for free, whereas premium users can go up to 20,000 words. You can upload a file for checking or simply paste the content that needs to be checked.
All in all, it’s an effective plagiarism detector. It gives the results in an easily perusable sentence-wise breakdown. You can also check the exact URLs of the matched sources in the results.
Yoast is primarily a WordPress plugin used for the SEO of WP websites. However, Yoast also offers a real-time content analyzer available online for general use.
This tool is free to use and has no requirements for signing up and logging in.
Here’s how it works; you paste or write a proper blog post with headings, subheadings, images, and links.
The content’s readability and difficulty are analyzed. It shows how many sentences have transition words or phrases.
A preview shows what the Google result page will look like for your post. It will warn you whether or not your keyword was used in the opening paragraph or not. It will also tell you about the internal links and outbound links that appear in your content.
In summation, it is a well-rounded tool that bloggers will find immensely helpful.
Also check this web story regarding Best Seo tools
SEMrush is an online toolkit that offers keyword research and site auditing services. It is a purely premium service, and it does not have a free-to-use version.
The site audit analyzes your website and provides various statistics related to SEO. After you run a site audit, you will be able to see things like the site’s rank, traffic, and links.
The “Keyword Overview” tool allows you to search for a keyword and see how difficult it is to rank high for it in the Google SERPs. The monthly search volume for that keyword and the sites that rank for it will be displayed.
You can filter results according to a particular country. It is an excellent tool for experienced and growing bloggers alike.
Prepostseo.com provides many tools for SEO, and the tools are provided for both technical and content optimization aspects.
Prepostseo is free to use and requires no registration. However, you can go premium for added features and more benefits if you want to.
The Domain Authority checker is particularly great. It provides extremely accurate results and allows bulk checking of URLs (500 URLs for premium users).
Other than that, you can also get some content optimization tools with Prepostseo, such as the plagiarism checker, paraphraser, grammar checker, and text summarizer.
The unique feature that most of these tools share is the number of supported languages. You can check for plagiarism in approximately 13 languages.
The plagiarism checker can detect duplicate content and provide you with the URLs of the sources.
Content optimization is part of SEO, as search engines keep track of whether or not a site has new, fresh, and non-duplicated content on it or not. Bloggers will find these tools helpful in that regard.
6. Google Analytics
Google’s free service allows users to monitor metrics such as visitors to a website, bounce rate, session length, etc.
The service does have a premium version, but the only difference is the amount of data that can be handled and the refresh rate. For the most part, the free version of this tool is good enough.
The service provides analytical tools that can be used to visualize and filter data according to your SEO needs.
Google Analytics keeps track of approximately 200 metrics, but some of the important ones are; users are visiting a website, bounce rate, session length, page views, and goal completions/conversions.
These metrics can be filtered according to ‘dimensions.’ Dimensions may include region, time frame, languages, country, device types, etc.
Thus, we are provided with a massive amount of useful data. However, there is one downside; this data is collected through cookies. Users who have disabled cookies are not included in these statistics.
This provides a sizable margin of error across these statistics, especially in small data sets.
7. Moz Pro
This is a suite of SEO tools that Moz provides. There is a 30-day free trial, but otherwise, you have to pay for this suite. The tools provided in this suite include the Keyword Explorer, Link Explorer, and Site Crawl.
The Keyword Explorer provides you with graphs containing data about a particular keyword. It provides you with the following data:
- Monthly volume.
- Ranking difficulty.
- Organic click-through rate.
It also provides you with keyword suggestions related to your query and the SERP analysis.
The Link Explorer can track how many backlinks there are to a site, while the Site Crawl can find out and highlight SEO issues such as missing title tags, 404 errors, etc.
The Moz Pro suite is pretty good for SEO, and it provides relevant and actionable results.
These were seven powerful SEO tools for bloggers. However, that doesn’t mean that people who aren’t bloggers cannot use them. They are also good for webmasters and SEO specialists.
In this post, we discussed both paid and free tools. Paid tools offer more variety and versatility than free tools. However, beginners can use the free tools to start and slowly shift over to the paid ones.
We checked out Ahref’s suite of SEO tools. They provided some extensive knowledge and helpful suggestions about content and keywords. The graphs and tables were informative and easy to understand.
By providing feedback on various aspects such as formatting and readability, the Yoast Content Analyzer provided great insights into how one can improve their blog post.
Check-Plagiarism.com provided a great plagiarism checker that allowed up to 2K words to be checked per search for free. It also provided the percentage of duplication in the content and the URL of the sources.
SEMrush provided a suite of SEO tools much like Ahrefs, and it performed similarly, too. It provides easy-to-read infographics to relay important information.
Prepostseo also provided multiple tools that helped with SEO and content optimization, such as the DA PA checker, plagiarism checker, paraphraser, etc. It had both free and premium versions.
Google Analytics provided metrics related to SEO such as visitors to a site, bounce rate, etc. It visualized the data in graphs and tables to make it easier to understand, and it could not collect data from visitors who declined cookies.
Moz Pro suite provided keyword research, link explorer, and site crawl. A site crawl could detect SEO issues with a site, such as broken links and error codes.
These are the seven powerful SEO tools relevant in the current day. Using these, you can do the SEO of your site.